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The E-Myth Revisited by Michael E. Gerber, a well-read copy showing its age, photographed alongside the Checkmate Strategy by Chris Mattos.

The E-Myth Revisited by Michael E. Gerber, a well-read copy showing its age, photographed alongside the Checkmate Strategy by Chris Mattos.

I Read the Book. Then I Built the Trap Anyway

I read The E-Myth Revisited before I started my practice. I understood the argument completely. And then I built exactly the practice it warned me not to build.

Chris Mattos

Aug 254 min read

checkmate@checkmate-strategy.uk

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